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Gianluca Landi — Professional Sports Trader and Pioneer of Betting Exchanges in Italy

Eng. Gianluca Landi is a professional sport trader since 2007 and the first genuine Italian trainer in Betting Exchange and sports trading. Founder of the registered trademark Betting Exchange® and the website bettingexchange.net, he has made a decisive contribution to the birth, spread and development of sports trading in Italy through websites, books, conferences, television appearances and over a decade of professional training.

His mission is to transfer the expertise acquired in traditional financial markets to the world of Betting Exchange, making it accessible to anyone who wants to learn a new profession based on method, discipline and statistical analysis.

🏆 Italian first: the only sport trader to have traded live on national television on Class CNBC in December 2014, achieving a profit of over 20% in 45 minutes with real money and no prior planning of the broadcast.
2007
Sport trader since
1,500+
Students trained
282
Bestseller pages
2011
Online since
2
Registered trademarks UIBM

Academic Background and Financial Experience

Gianluca Landi holds a Degree in Mechanical Engineering with a management specialisation from the University of Pisa. Mathematics, statistics and vector calculus are the technical and analytical foundations that characterise his approach to sports trading.

After graduating, he built a solid career in the financial sector, holding positions of responsibility at companies such as Millennium SIM spa and Capitaltrading spa, where he was involved in software and product development, training and management of the proprietary trading desk. These experiences gave him a deep understanding of the psychological dynamics and methodologies that underpin professional trading.

In 2007 he stumbled upon Betting Exchange by chance and, drawing on his quantitative and financial expertise, began developing original methodologies grounded in scientific and mathematical evidence. The analogies with financial markets were the key to bringing a professional approach to this sector in Italy.

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Mechanical Engineering

Management specialisation, University of Pisa. Mathematical and statistical foundations applied to trading.

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Proprietary Trading

Head of trading desk at Millennium SIM and Capitaltrading spa. Advanced expertise in traditional financial markets.

Sport Trader since 2007

Transition from financial trading to Betting Exchange. Development of proprietary methodologies based on mathematics and statistics.

The Journey of a Pioneer

The key milestones that have defined Gianluca Landi's contribution to the birth and development of sports trading in Italy and across Europe.

 
2000
Degree in Mechanical Engineering — University of Pisa

Specialisation in Business Organisation. The analytical and quantitative foundations that would shape a unique approach to sports trading.

 
2001–2007
Career in Financial Markets

Millennium SIM spa and Capitaltrading spa: software development, training and management of the proprietary trading desk. Skills that would later be transferred to Betting Exchange.

 
2004
Visionary Registration of the Domain bettingexchange.net

The domain is registered 9 years before the legalisation of betting exchange in Italy. A pioneering vision that anticipated the evolution of the market.

 
2007
Start of Activity as a Professional Sport Trader

Following the discovery of Betting Exchange, he begins a systematic study of sports markets, developing an original operational methodology based on mathematics and statistics.

 
2011
Launch of Betting Exchange Italia, Italy's First Professional Website

Italy's first serious and professional website dedicated to betting exchange goes online: terminology, strategies and articles that would become the industry reference and were subsequently adopted — and copied — by almost every website covering the subject.

 
2011 — Manchester
First International Sports Trading Courses for English Audiences

Invited by a prominent journalist in the sector, he delivers his first courses to an audience of around 40 English participants, confirming the innovative and unique character of his operational methodology.

 
10 December 2014 — Italian First
Live Sports Trading on Class CNBC

Italy's first live demonstration of sports trading on national television during Roma–Manchester City in the Champions League. Profit of over 20% in 45 minutes. Host: Giuseppe Di Vittorio. No filters, no prior planning, real money. ▶ Watch the video

 
2014
First National Betting Exchange Conference in Rome

Organisation of the first national conference on exchange betting in Italy (20 September 2014), widely covered by the specialist press. Attendees included the Betfair Italy Country Manager, the Traderline CEO and the leading journalists in the gaming sector.

 
2015
Amazon Bestseller Publication

"Betting Exchange: La Rivoluzione del Trading Sportivo" — 282 pages, foreword by Massimiliano Bancora (former CEO Betfair Italy). Bestseller on Amazon, also available on Google Play, iTunes, Kobo, Mondadori and Feltrinelli. Cited in international academic research.

 
2018
International Expansion of the Project

Transformation into a multilingual European project with sections in Italian, English and Spanish. The Italian methodology expands to an international audience.

 
2021
Launch of ScoreTrend

ScoreTrend goes live — the world's number one platform for professional sports trading: live statistics, charts, proprietary algorithms, alerts, Strategy Trend and integrated money management.

 
2023
Renewal of UIBM Registered Trademarks

Official renewal (first filing 2013) of the trademarks Betting Exchange® and Betting Exchange Italia® — class 41 (games, betting, books, conferences). Verifiable on the UIBM database.

 
2025
Institutional Recognition — Technical Proposal on the Sogei Block

Gianluca Landi's technical proposals for resolving the Sogei block are picked up by AGIMEG, JAMMA.TV and Press Giochi, consolidating his role as an institutional reference in the sector.

Projects and Contributions to the Sector

A selection of the main contributions made in betting exchange and sports trading, excluding expertise in the financial sector and other fields (intellectual property protection, programming, SEO, law, marketing, publishing).

Book

Amazon Bestselling Author

Author of "Betting Exchange: La Rivoluzione del Trading Sportivo". The Italian reference manual for the sector, with a foreword by the former CEO of Betfair Italy. Cited in international academic research. Available in print and digital on all major platforms.

TV

First National Live TV Broadcast

Italy's first live sports trading demonstration on Class CNBC (December 2014). Live trading and scalping on Betfair during Roma–Manchester City. Profit of over 20% in 45 minutes. No filters, no prior planning.

Software

Founder of ScoreTrend

Creation and development of ScoreTrend, the number one professional platform for sports trading. Live statistics, proprietary charts, XG Calculator, Goal Trend, Strategy Trend and integrated alerts.

Training

Sport Trading Academy

Italy's first sports trading academy, active since 2013. Over 1,500 students trained, many of whom practise sports trading as their primary occupation. Satisfaction or money-back guarantee. Discover the Academy →

Conference

First National Conference

Organisation of the first national Betting Exchange conference in Italy (Rome, 20 September 2014). Attendees: Betfair Italy Country Manager, Traderline CEO, leading gaming sector journalists.

Software

Traderline & Betpractice

Localisation and implementation of Traderline for the Italian market, including the vertical Ladder with Net function. Italian director of Betpractice: development of filters, strategies and new tools integrated into the software.

Trademarks

Holder of UIBM Registered Trademarks

Owner of the trademarks Betting Exchange®, Betting Exchange Italia® and Punta e Banca® for class 41 (games, betting, books, conferences), registered and verifiable on the UIBM database.

Media

Collaborations & Recognition

Collaboration with Calcio e Finanza. Technical proposals on the Sogei block picked up by AGIMEG, JAMMA.TV and Press Giochi (2025). Citations in research from the University of Zurich, University of Padua and ScienceDirect.

International Academic Citations

Gianluca Landi's work in the Betting Exchange sector has been cited in scientific publications and international university research, confirming the methodological value of his contribution.

Google Scholar — Book Citations "Betting Exchange: La Rivoluzione del Trading Sportivo" — citations verifiable on Google Scholar
University of Zurich — UZH Business Working Paper Series "Insider trading and price efficiency: Evidence from a betting exchange" — 4 citations of Landi G.
ScienceDirect — Journal of Economic Behavior & Organization "The effect of fast trading on price discovery and efficiency: Evidence from a betting exchange" — Bizzozero, Flepp, Franck
University of Padua — Dissertation "Sports Betting: a new Asset Class To Bet On" — Davide Turchetto

Media Presence and Collaborations

Class CNBC — 10 December 2014

Italy's first live sports trading demonstration on national television. Roma vs Manchester City, Champions League. Real profit >20% in 45 minutes, live with Giuseppe Di Vittorio, no filters and no prior planning.

▶ Watch the full video

Calcio e Finanza

Collaboration with Italy's leading football and business publication. Verified author profile on the website.

Author profile →

AGIMEG · JAMMA.TV · Press Giochi — 2025

Technical proposals for resolving the Sogei block picked up by the leading specialised press agencies in Italy's gaming sector.

Gianluca Landi YouTube Channel

The reference channel for sports trading and betting exchange in Italy. Free training videos, live demonstrations and market analysis.

Go to the channel →

Areas of Expertise

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Sports Trading

Scalping, hedging strategies, advanced money management

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Software Development

ScoreTrend, BetSolver, professional tools for the sector

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Training

1,500+ students, certified master courses since 2011

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Intellectual Property

UIBM registered trademarks, copyright protection in the sector

Contacts and Social Profiles

Follow Gianluca Landi on his official channels to stay up to date with the latest in sports trading, new tools and upcoming courses.

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Start Your Sports Trading Journey

Join Gianluca Landi's Sport Trading Academy. Over 1,500 professionals trained. Satisfaction or money-back guarantee.

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